SEPG is the first edible bird's nest company to penetrate in the Middle East, US, India and many global markets.
The marketing and distribution of RBN products is carried out effectively through multiple channels encompassing both regional and international markets.
Malaysia / South East Asia
Being countries closer to SEPG's home base, more straight forward channels are employed such as network marketing for Indonesia, Thailand and Malaysia, alongside retailing for Malaysia. The company is also in the midst of exploring online retailing to cater for modern shopping trends.
SEPG is the first edible bird's nest company to collaborate with top China and US universities to carry out medicinal studies on bird's nest.
In line with its vision of enhancing global scientific credibility for bird's nest, SEPG collaborates with the University of Peking to carry our research on bird's nest extract and medicinal standardisation. By implementing a focused strategy of market development and co-branding, the company has also successfully introduced bird's nest as a lifestyle product by launching flagship lifestyle cafe stores in Guangzhou, JiangXi and Nanjing. This is carried out in tandem with the establishment of Online-to-online Commerce (O2O) platforms which will significantly increase product availability and visibility to a wide range of consumers. Through continued cross-border co-operation, SEPG works wide range of consumers. Through continued cross-border co-operation, SEPG works closely with the China market to share branding, marketing and resources development.
For one of Asia's largest markets India, SEPG deploys a marketing development strategy to gradually push bird's nest into populace through reputable names. The company is partnering with leading companies to penetrate the FMCG market through its value-added bird's nest products and certified by Food Safety and Standards Authority of India (FSSAI). At the same time, SEPG is exploring the potential of the e-commerce market to capture consumers of all ages and groups.
As one of the Middle East's most prominent markets, DUbai holds immense potential in introducing brid's nest to a whole new global audience. Here, SEPG collaborates with total Support Holdings, a top conglomerate, to produce a unique bird's nest energy drinks series with a view of tapping into the sports industry.